FYI : When Motorola Changing Its Product Brand Names to Moto and Vibe

Motorola Mobility will speedy prevent using the Motorola brand name as it moves to take away the old nameplate of its smartphones in accordance with the names of its Moto and Vibe products.The rebranding, which Motorola Mobility CEO Rick Osterloh found at the CES 2016 event in Las Vegas, was confirmed in January. 8 through manner of way of a organization spokeswoman who issued a declaration to eWEEK. 

The name changes come nearly years after Motorola Mobility, the branch that builds and sells smartphones, become supplied through manner of way of Google to Lenovo in January 2014 for about $2.91 billion. The organization builds its Moto and Vibe lines of handsets available in the marketplace throughout the world.

“Motorola Mobility continues to exist as a Lenovo organization and designs and formatsengine for all of our mobile products,” the spokesperson told eWEEK in a statement. “However, for our product branding, we are able to employ a dual-brand approach at some stage in smartphones and wearables going beforehand using Moto and Vibe globally. 

Motorola really removed the Motorola name from its cellphone packaging when it launched its particular Moto X phone in 2013, the organization added.Although the decision will not be used for product branding in the future, it will endure throughfact the decision of the company that designs and engineers Moto and Vibe phones, the spokeswoman said. “Motorola as an organization will remain an engineering and format organization.Lenovo is our purposeful brand and it's the shape of the next step.Now it's not like we're leaving or anything.Google provided Motorola Mobility to Lenovo in 2014, far fewer years after Google itself acquired the phone maker. 

The sale through manner of way of Google become seen as a byskip for the organization to employer up its non-public route withinside the mobileular place and decrease its losses as it endured to focus on the Android mobileular walking system. Google had supplied off exceptional additives of Motorola Mobility inner months after it acquired the organization in early 2012. Since its purchase through manner of way of Lenovo, Motorola has been making some interesting moves withinside the mobileular marketplace to bolster its offerings. 

In November 2015, the organization opened its first temporary Moto Shop boutique, wherein telecellsmartphone and smartwatch clients can strive out products in person in advance than looking for them. The Moto Shop opened in Chicago on November before December 7 as an “experiential” hold, wherein consumers need to find out products in detail and get answers to questions about abilities and more, consistent with an earlier eWEEK story. 

The pop-up hold will be open until May 2016, with similar temporary stores possible in exceptional locations in the future.The Moto Shop has a practical feel, rather than being set up like a more traditional grip, where specs are front and center.Customers can interact with the products and can browse, test or maybe buy Motorola smartphones and Moto 360 smartwatches. In October 2015, Motorola unveiled its Droid Turbo 2 telecellsmartphone, which abilities an modern shatterproof five-layer display that includes a four-three hundred and sixty five days guarantee in competition to show display screen cracking or shattering, although dropped onto a hard surface. 

 The Droid Turbo 2 boasts the organization’s first super-hard Moto ShatterShield display and includes Motorola’s Moto Maker customization process, which lets clients choose out the colors, materials and designs of their new devices. The Droid Turbo 2 is a 4G LTE telecellsmartphone that abilities a 2GHz Qualcomm Snapdragon 810 octa-center processor; 3GB of LPDDR4 memory; a 21-megapixel rear virtual camera with dual LED CCT flash, zero shutter lag and rapid focus; a 5MP the the front virtual camera with flash and a wide-angle lens; and a water-repellent nano-coating to defend the device from moisture and spills. 

 The organization’s Moto X format company lets clients pick out the colors and materials used to assemble their private smartphones through manner of way of choosing from more than 1,000 extraordinary combinations of colors and materials.

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